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NEEV - CERTIFIED SALES TRAINING PROGRAM (BASIC)

Welcome to Sales Academy, where we equip young, ambitious students and professionals with the skills and knowledge needed to excel in FMCG Sales and Marketing. Whether you’re just starting or looking to upskill, our course offers a deep dive into the fast-paced world of FMCG, with real-world insights, hands-on training, and opportunities for internships and mentorships. If you’re ready to take the next step in your sales career, this is where your journey begins. Let’s make your mark in FMCG!

Course Instructor: Sandeep Ray

₹6999.00

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Course Overview

Why This Program?

  • India’s first structured FMCG Sales Academy combining classroom learning + on-ground training.

  • Designed for under-graduates, graduates, and career aspirants in  Sales & Marketing.

  • Unique “Learn, Apply, Earn” model – Theory + Practical + Incentive.

Phase 1: Online Learning (2 Weeks)

📌 4 Core Online Sessions (2–3 hrs each)

  • Delivered twice a week → program completion in 2 weeks

  • Covers 4 essential FMCG Sales topics (tailored to real industry needs)

📌 Additional Refresher Session

  • Interactive Q&A and doubt clearance

📌 Bonus Expert Session

  •  live session by an FMCG industry leader on “Career Growth in FMCG Sales”

🎓 Certification:
On completion → “Skill To Will – FMCG Sales Foundation Certificate”

Phase 2: Practical Learning (2 Weeks)

📌 Field Training (Hands-On Market Experience)

  • First 2 Days: Accompanied by a Business Coach for guided exposure

  • Next 10 Days: Independent fieldwork with structured assignments & weekly reviews

🎓 Certification:
On completion → “Skill To Will – FMCG Sales Practitioner Certificate” 

💰 Course Completion Reward:
Successful graduates receive ₹1800 Reward

Schedule of Classes

Start Date & End Date

Sep 05 2025 - Oct 13 2025

Course Curriculum

1 Subject

Sales Academy - Basic

4 Exercises43 Learning Materials

About FMCG Products & Industry Overview

6 Current trends in FMCG

Video
00:13:28

WholeSale Markets in India

Video
00:08:03

Current FMCG Product Trends

Video
00:06:35

What is FMCG basics

Video
00:13:29

Product Category & Category Share

Understanding FMCG Product Category

Video
00:07:12

Understanding Product Mix

Video
00:04:30

What Is SKU?

SKUS explained

Video
00:05:25

Channel of Distribution in FMCG

Channels In FMCG Sales

Video
00:05:34

Urban & Rural Channels of Distribution

Video
00:12:01

Type of Retailers

Types of Retailers in Traditional Trade

Video
00:08:37

Types pof retailers in Modern trade

Video
00:05:28

MCQ TEST 1 (20 Marks)

MCQ Test

Exercise

RAMs Of FMCG Sales Professional

Roles of a Sales Officer

Video
00:10:55

FMCG Sales Roles Clarity

Video
00:05:53

What is coverage & Coverage Expansion

Importance of Effective coverage +

Video
00:04:14

Understanding FMCG Coverage Funnel

Video
00:11:42

What is a Beat & Route?

Video
00:05:21

Coverage Expansion challenges

Video
00:08:12

Understanding ECO, TLS, LPPC

Understnding ECO

Video
00:11:42

TLS, LPSC & Strike call

Video
00:04:03

How to set bill cut targets

Video
00:07:15

Width & Depth of distribution

Understanding Width & Depth of Distribution

Video
00:06:28

MCQ TEST 2 (20 Marks)

Week 2 - MCQ Test

Exercise

Sell-In, Sell-Out Strategy

FMCG Margin calculation - Mark up - Mark down

Video
00:08:57

Scheme and Margin Calculation

Video
00:07:37

Understanding Primary and seondary scheme

Video
00:07:05

Is GST a part of Retailer margin

Video
00:10:02

Types of sales promotion technique

Video
00:06:26

Type of Consumer offers

Consumer Offer

Video
00:10:21

Types of sales promotion / Consumer offer

Video
00:07:38

Merchandising Principles 1

Merchandiser and Brand visibiity

Video
00:05:43

Retail Product Visibility and Planogram

Video
00:03:04

Hot spots and Cold Spots

Video
00:10:23

Merchandising Principles 2

Retail Store Layout

Video
00:07:55

First In - First out

Video
00:04:36

How to increase offtake and sales

Video
00:04:53

Types of POSMs

POSM Execution and RIght Visibilty

Video
00:08:38

MCQ TEST 3 (20 Marks)

MCQ Test 3 - Week 3

Exercise

Steps of the call - PROGRESS (PART 1)

8 Steps of a call

Video
00:09:14

Steps of the call - PROGRESS (PART 2)

How To Open A Call Using 10 20 30 Rule

Video
00:03:56

How To Stock Check Inside An Outlet

Video
00:06:09

Steps of the call - PROGRESS (PART 3)

How To Make A Sales Call Productive

Video
00:06:28

Objection Handling (Part 1)

FMCG Retailer Objection Handling

Video
00:05:41

Retailer Rate Related Objection

Video
00:05:27

Objection Handling (Part 2)

FMCG Sales Closing Technique

Video
00:08:52

How To Sell A New Brand To A Retailer

Video
00:10:01

FInal Exam (20 Marks - MCQ Test)

MCQ test 4 - Week 4

Exercise

Course Instructor

tutor image

Sandeep Ray

61 Courses   •   1461 Students