PROGRAM OVERVIEW

Welcome to the flagship training program presented by....

Skill To Will (www.skilltowill.com)

YouTube Channel - Skill To Will

EMI Facility Available On Credit Cards

This course is for:

Students who want to take up FMCG sales as their career

FMCG Entrepreneurs/Start-ups

FMCG working professionals

This is an ONLINE COURSE. We will be using Zoom for the sessions.

This course covers the following topics:

1. How To Select The Right Product

Need Analysis

Category analysis

Feasibility Analysis

Idea Selection - Product Mix - Width, Length, Depth

2. Brand Positioning and Pricing

Brand Positioning - Mission, Vision, Personality, Identity

Pricing Strategy

Calculating Projected EBITDA

Budget Allocation For BTL Activities

3. Brand Communication

 Effective Communication Of USP

 Communication on Packaging

4. Go To Market Strategy :

How To Use The D2C Platform 

Channel Classification

 Outlet Classification

 Product - Outlet Fitment

 Sales Tools

 Trade Schemes

 Consumer Offers

5. Offtake Strategy

 In-Store Display Element

 Store Classification wise display

 6. Inventory Management

The key Metrices of inventory management

The key tools for inventory management

Inventory control at different levels - Retail and Distributor

7. Modern Trade Terms Of Trade

What are business elements while dealing with Modern Trade

What all to prepare before starting to deal with Modern Trade Stores

8. Creating The Sales Organization

What are the levels in a sales organization hierarchy

What are their Roles Accountabilities and KPIs

How select the right candidate

9. How To Identify New Markets And Expand Coverage

How to identify the coverage gaps

How to set target for new outlet opening

How to do Retail Mapping

How to do Beat Designing

How to do delivery beat planning

New Outlet Opening

10. Distributor Management

How identify a Distributor

How to calculate the Distributor Infra required

Distributor appointment process

Setting up the distributor point processes

Distributor ROI calculation

Distributor Evaluation

Joint Business Plan

11. Data Analysis and Data Based Decision Making

Analyzing reports and data

Gap identification

Planning

Creating the execution plan

12. Sales Force Automation

The platform

Its usage and benefits

13. How To Lead A Sales Team

Concept Of Coaching 

Qualities Of A Coach

Coaching Process

Session Details - This is a 10 session training program. Each session is of 3 hours. Online Sessions will be held on every Sunday 11 am To 2 pm starting from 23.05.2021 to 25.07.2021

Our Guest Speakers/Trainers

Mr. Sudip Ray - More than 30 years of FMCG sales experience

Mr. Shashi Ranjan - Zonal Sales Manager at Godrej Consumer Products Ltd.

Ms. Smriti Sinha - Consultant for Cipla Health Ltd.

Mr. Aditya Goyal - Co-Founder,  Love In Store

Mr. Santosh Hegde - Founder, Sales Diary

Mr. Jayesh Hans - Co-Founder, Prolixr

Testimonials:

Click here for Video Testimonials 

The course was really good and recommended to anyone who wants to venture into the world of FMCG goods. Sandeep sir is quite known through his YouTube channel, he takes it a bit further through a structured way in helping us understand the nitty gritties of handling sales as a function.

-Roumyodeep Dutta (MBA Student at Goa Institute Of Management)

'It was an excellent course with detailed information and lots of practical examples to help understand the concepts. Mr. Sandeep really explained all the concepts clearly so that everybody could understand it regardless of their experience level in the industry. It was also amazing to learn from the various guests brought on during the course, all of whom were experts in various fields.'

Jayavardhan Kanakatte - Founder, Veracity Wellness Pvt Ltd.

I was part of FMCG KA Badshah. I would like to say only one thing if you are in FMCG business, there’s no better place than this. He has shared top level industry knowledge in this.

Hope to see lot more from Sandeep sir in future. 

Ajikya Jadhav - Founder

It was a great experience. It was great to work with Mr.Sandeep Ray. We really learnt a lot from his knowledge and experience.

Palash Irani - Aspi & Company

As I am working in FMCG industry and I learnt many things from your YouTube channel.

Recently I completed the FMCG Distributor Management program and I must say that, now I have got good knowledge to manage my distributor effectively.

Thank you sir for your efforts.

Sandeep Yadav - Working as Area Executive at ITC